Join YouLaunch and the C2C Business Services division as we present the fourth workshop in our Innovative Entrepreneur Certificate series.

This month we are focusing on Marketing and Branding. We are bringing Kristy Guthrie-Roth content marketing and brand design expert from CampTech to Sault Ste. Marie to teach you all about how to bring your brand to life!

Kristy Guthrie-Roth is a content strategist and eLearning consultant with over 10 years of experience helping large organizations like GlaxoSmithKline, BlackBerry, and Mitsubishi Heating & Cooling －plus over a hundred small-medium sized businesses achieve their goals. She has pioneered an innovative approach to help organizations translate their knowledge into effective content that tells their story and brings their brand to life. Using strategy-first methods she has planned successful content marketing and eLearning programs for organizations internationally. Kristy founded Bright Light Content in order to apply her skills and abilities in a way that gives back to the community and world around her. Bright Light Content works exclusively with organizations committed to creating positive social change

Kristy will work with attendees to cover:
What is a brand & why is it important?
Vision, mission & values
Real brand examples
Building your brand
How to create brand guidelines
Look & feel
Logo, colours & designs
Web design
Photography
Voice & Tone
Content & channels
Bringing your brand to life