Algoma University students from the Faculty of Business and Economics have raised $4,000 to date to support upgrades at Grace Court, a seniors’ residence in Brampton. The funds were generated through Pitching for Hope, a student-led cricket fundraiser that drew strong community participation.
Organized by students in Algoma U’s Managing Small Business Enterprises course, the goal of Pitching for Hope was to help Grace Court address urgent infrastructure needs and begin building an endowment fund to support the seniors home’s long-term sustainability. This includes safety improvements, updated alarm systems, repairs and replacement of aging air conditioning units, new accessible furniture, upgrades to essential medical equipment, and refreshed common areas designed to foster social connection and recreational programming for residents.
The fundraiser reflects Algoma University’s commitment to project-based, community-centered learning, empowering students to create meaningful change while strengthening partnerships with local organizations such as Grace Court.
Led by Professor Shahrukh Khan, students developed, marketed, and delivered the event from concept to execution, demonstrating leadership, entrepreneurial thinking, and a strong sense of social responsibility.
Quotes:
“Algoma University students engaged in experiential learning across four courses will showcase their real-world projects in a fully student-led event on November 27. In partnership with Grace Court, the event supports critical fundraising for Grace Court Senior Citizens Apartments and reflects Algoma’s commitment to societal impact, innovation, and community development. This initiative exemplifies Algoma University’s dedication to societal change while laying a foundation for innovation and community development. Congratulations to everyone who contributed to making this a meaningful and impactful learning experience.”
- Shahrukh Khan, Algoma University Business Professor
“This is a fantastic opportunity for Algoma University students to collaborate with seniors at Grace Court. The intergenerational program aims to benefit both youth and seniors, ensuring seniors’ needs are prioritized. By working together, they can learn from each other and achieve greater accomplishments, fostering valuable connections across generations.”
- Myrna Adams, Grace Court Retirement Inc. Board Member
“From the moment we started planning Pitching for Hope, I could feel that this project had heart. Being part of the development process, from early ideas, design, and strategy to watching the event steadily take shape, has been both challenging and rewarding. It’s given me the chance to lead and contribute, and to be part of something that aims to have a real impact on the community. I’m incredibly grateful for this opportunity and I’m looking forward to seeing it all come together on the 27th.”
- Zoya K., Year 3 Algoma University Student, BBA (Marketing and HR)
A very special thank you to the local businesses and partners whose generous support made the Pitching for Hope initiative possible, including Be The Blueprint Inc., Anvaya, PCSA Clothing, and Mr. Singh’s Pizza,
Reference links:
Share Article
