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Algoma University’s 19th Northern Ontario Business Case Competition Highlights Students’ Business Expertise

Algoma University’s Faculty of Business and Economics (FoBE) successfully hosted the 19th annual Northern Ontario Business Case Competition (NOBCC) on Wednesday at Algoma’s Water Tower Inn. The event saw twelve teams of post-secondary students compete in a high-pressure case study to gain first-hand industry experience.

The students were provided with an unfamiliar business scenario within this year’s theme of ‘Indigenous Business and Intellectual Property Rights in a Sustainable World’. Students received analog tools—no internet, phones, or tablets—to devise a comprehensive solution. The students then presented each case before a panel of judges comprising local and regional business experts.

Eleven teams from Algoma University’s Sault Ste. Marie and Brampton Campuses and one team from Sault College participated. Among the guest judges were professionals from the Sault Ste. Marie Chamber of Commerce, the Corporation of the City of Sault Ste. Marie, the Canadian Council for Indigenous Business, Algoma University, Toronto Metropolitan University, Ivey Publishing, the Aber Group, and the Canadian Bushplane Heritage Centre, along with other distinguished industry leaders.

“The NOBCC exemplifies the spirit of innovation, collaboration, and leadership that we aim to cultivate in our students,” shared Dr. William Wei, Dean of the Faculty of Business and Economics at Algoma University. “We were joined by Dr. Howard Lin, Professor of International Business and Entrepreneurship at Toronto Metropolitan University, who delivered a compelling keynote on Indigenous entrepreneurship. This competition not only showcases the calibre of our students and programs, but also fosters meaningful connections across Northern Ontario and beyond, where emerging business talent tackle real-world challenges with creativity and confidence.”

Algoma University congratulates the first-place team, Nicholas Trecoce, Jessica Gaetz and Mikaela McDermid from Algoma University’s Sault Ste. Marie campus, and all participants, for their outstanding problem-solving and creativity. The event was sponsored by Algoma University’s Faculty of Business and Economics, ISED Canada, Northern Ontario Angels, and the City of Sault Ste. Marie, Two-Brian Business, and Ivey Publishing.

To view images from the event, please click here.


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