9th International Cross-Cultural Business Conference 2020, which is hosted by the study degree Global Sales and Marketing from Algoma University’s Austrian Partner, University of Applied Sciences Upper Austria. This year’s conference will be held on Thursday, the 14th of May 2020, and it will be the first time that the Cross-Cultural Business Conference will be conducted in a virtual setting due to the global corona crisis.

The conference provides a platform for lecturers, researchers and practitioners to enhance their knowledge and discuss latest developments in the fields of global business and export management, marketing, sales and service management, higher education, HR management as well as innovation and entrepreneurship.